The Graduate Essay Example | Topics and Well Written Essays - 1250 words

The Graduate - Essay Example The Graduate supports these arguments by ignoring all the political upheavals and concentrating on the topics of adultery and sex as the major themes of his work. The Graduate movie ignored the political movements that were taking place in the1960s. This was a time when many of the European wars were coming to an end. There were many political activists, civil rights advocates, feminist movements among others. Example of these movements included the Vietnam anti-war movements. The Graduate focuses on issues other than the political culture. It concerns with the generational gap while ignoring the counterculture movements. It attacks the film race by applying the Hollywood style; thus, causing the youth of a generation to re-examine their future by altering their course of lives. The Graduate also ignored the activist movements such as anti-racism; this indicates that the author was explicitly interested in issues of sex and adultery (Schuth 47). Dr. Benjamin argued that America had entered into a period of middle-class affluence that gave parents a chance to raise their children with greater permissiveness than before. The Graduate movie focused on the adult race. Its main focus is to criticize the adult insensitivity to the graduate. The adults are portrayed as vulgar and crass. It condemns the parents’ inability to raise their children in a pervasive way. The upper social class is portrayed as stereotyped and corrupt beyond their understanding of the meaning of true love. This is further illustrated in the movie by the character of Mrs. Robinson. When Benjamin runs away with Ms. Robinson on the wedding day, Mrs. Robinson is cross with her and openly tells her daughter that her decision is wrong. However, the love that Elaine is big enough to blind her from her mother’s arguments. This argument results in Mrs. Robinson’s slap on her daughter. On the

Marketing management Assignment Example | Topics and Well Written Essays - 2000 words - 1

Marketing management - Assignment Example It is the first step of the STP model where the customers possessing similar set of wants are grouped under a particular segment (Kotler, 2012). The market segments are not created by a marketer instead; it is identified and decided on which consumers to target. Mass marketing is different from segmentation marketing and the later is considered more beneficial in terms of market strategy. The organization can implement a much precise and targeted marketing mix in case of segmentation marketing. The automobile sector is classified into the following: Although most of the developed countries are major hub for the premium cars, the growth rate of the budget car segment is also moving up the ladder as the consumers are becoming more aware of the financial and economic changes in the market leading to cost consciousness. The target customers of this sector are generally young adults and the retired consumers. Car brands which come under the small car segments are Maruti 800 and Tata Nano. The price of this car segment ranges from 2.5 lacs – 3 lacs (Kotler, 2012). This segment constitutes to a very limited market, creating its own niche and the cars are all priced above 15 lakhs. The premium car segment targets the high income group and the elite classes. The car brands are Mercedes, BMW, Audi, Porsche and Jaguar (Kotler, 2012). The second stage of the STP model is the selection of the target market. It is the customer bases which are targeted by a company to maximise its profit and revenue. Targeting means analysing different segments of the market and identifying the specific customer group as well as the sub markets where the company should compete. The estimation of the specific segment and the target market is done by comparing the financial attractiveness of the segment with the company’s objectives and capital to invest. Emphasis is given on the size of the segment, the resources required for market penetration, the